LvR Mentoring Program
Go behind the scenes of the LvR Mentoring Program and learn how the music industry really works.
These recorded sessions bring together Leticia van Riel and industry professionals to break down the different sides of building a career as an artist. From defining your role and building your brand to working with agents, promoters and labels, releasing music and marketing yourself.
Real conversations, real industry experience and practical insights you can apply to your own career.
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Session 1: The Business Side w/ Leticia van Riel
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Session 2: The Artist Role w/ Victor Ruiz
It seems obvious what an artist's role is, but do you really know what the industry expects from you, and how to look professional enough to get promoters, fans, agents, and managers to pay attention? Learn the key steps toward a successful artist career, including producing vs. DJing, career pla...
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Session 3: Social Media & Branding w/ Marcus O'Sullivan
Build your brand and audience with Marcus O'Sullivan, co-founder of Circulate.
An artist's brand is a key factor in standing out from the crowd. In this class, you'll learn to see yourself as a brand and develop your own unique identity. Social media plays a major role in an artist's career succ...
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Session 4: The Agent w/ Dylan First
Inside talent booking with ex-former WME agent Dylan First, who represented ANNA & Anyma.
Having an agent is the dream of every artist - an agent believes in your work, pushes you forward, and secures as many shows as possible. But there are essential steps to take before you're ready to have on...
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Session 5: Promoter w/ Victor De La Serna
Learn what promoters look for in artists with Victor De la Serna, Music Director at Elrow.
Understanding and connecting with promoters is essential for securing gigs. Gain valuable insights into catching a promoter's attention and learn what promoters expect from artists when considering them fo...
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Session 6: Labels & Releases w/ Nick Garcia
Master your release strategy with Nick Garcia, label manager at Factory 93
Defining a good strategy for releasing your music is essential for success in this industry. Whether you have your own label, release with a label, or self-release, choosing the right path for your tracks has a major impa...
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Watch before the Bonus Session: Becoming an Ads Expert
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Bonus Session: Becoming an Ads Expert
Learn to run high-performance ads with marketing specialist Diogo O'Band.
Learn how to create outstanding performance ads to increase your reach, grow your audience, get plays, and properly promote your release. You also have access to a recorded guide on setting up your Facebook Business Manage...